Problem fixed - PresenceGraph

Today's search platforms - from Google to ChatGPT - rely on structured data behind your website. If that data is missing or incomplete, your business becomes invisible.

We built PresenceGraph because we lived this ourselves. As a local business, we couldn't find a clean no-bloat solution to protect our online presence - so we built it.

PresenceGraph is a New Zealand platform (built by ITS Group) that helps businesses get found using structured data - Schema.org - not advertising or link building. It turns your digital footprint into a live, self-updating semantic engine for SEO, AEO, and GEO, so search engines, voice assistants, and AI models all have the verified facts they need to cite your business.

Our solutions

Free Foundation plan for new businesses and sole traders. Tailored Managed and Enterprise plans when you're ready to grow.

Foundation Plan (Free)

Get instant baseline assurance that search systems can verify your core business details - who, what, and where. Don't get lost or ignored, get officially on the map

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Presence Plan

Get your business and your services into Google search results - and get your website discovered.

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Insight & Ultimate Plans

Transform your online business profile into a live, self-updating data engine that Google trusts, feeding AI the facts and proof about your business to appear prominently in Google search and AI content. These plans are supported services with fully managed options available.

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The ad trap

1. AI search assistants don't optimise for ad spend. When ChatGPT, Gemini, or Perplexity decide which business to recommend, they're not reading your Google Ads budget. They're reading structured data, citations, and verifiable claims. The ad dollars that bought top placement in traditional search have no equivalent mechanism in AI-generated answers.

2. Paid ads create a dependency cycle, not a foundation. Every dollar spent on clicks is a dollar that disappears the moment you stop spending. Structured data, by contrast, compounds and keeps working across every re-index and every new AI model that enters the market. Ads rent visibility; infrastructure owns it.

3. AI models discount ad-influenced content. When an AI assistant synthesises an answer from multiple sources, it weights authority and consistency - not promotional intent. Content that reads like an ad gets deprioritised.

4. The cost of ad dependency is rising, not falling. As more businesses pile into paid search, the cost per click climbs and the ad return compresses. Meanwhile, the cost of implementing structured data is an investment that doesn't auction off to the highest bidder.

5. The right question isn't "should we run ads?" - it's "what happens when the ads stop running?" If your entire visibility strategy depends on a monthly ad budget, you don't have a presence - you're just renting. The businesses that AI assistants will reliably recommend six months from now are the ones that invested in structured, verifiable, citation-ready infrastructure today.

Five Foundations to Online Presence

1. Get structured data right first i.e. use PresenceGraph - it's the highest-leverage foundational move. Add clean, accurate JSON-LD that Google's own guidance confirms that this improves how content is parsed and categorised. It's the one lever that helps both traditional search and any AI system; it removes ambiguity about what a business actually does.
Most businesses skip this. Most don't know they need it.

2. Complete your Google Business Profile. Structured data supports GBP together the feed AI visibility. They're a chain, not separate tactics. Check out the Google Business Profile Learning Center for detailed guidance.

3. Write answers, not ads. AI cites content that states who, what, where, and why - specifically. Prices, service areas, response times. The less a model has to guess, the more it cites you. The schema for this is included in our Presence plan.

4. Build third-party signals. Reviews, citations, mentions. Same info across multiple credible sources = less AI uncertainty. The schema for these are included in our Insight and Ultimate plans.

5. Treat this as infrastructure, not a campaign. Unlike paid ads, structured data and content clarity don't produce instant results. They compound over weeks and months as crawlers and models re-index. The right framing is foundational visibility work - not an "AI ad campaign". This is the mindset that separates PresenceGraph from the quick-fix noise.

Verified Domains

We require a verified domain registered to your Google Search Console account just to get started-filtering out scams and fake profiles entirely so the data pool remains clean, trusted, and highly valued for honest operators.

No Bloat

Our API delivers clean, standards-compliant SEO JSON-LD structured data directly to your site, without the need for bulky plugins or complex configurations.

A Fair Trade

You get access to our services that enhance your online presence; we get aggregated data that helps build smarter solutions. An honest exchange.

View our feature specification →

Our data infrastructure, by the numbers

Every Schema.org type we use has been tested against real data from millions of websites world-wide - including Google's own web index. So instead of guessing what works, we know. That's what makes our tiered system different: it tells you exactly where your online presence is already pulling its weight, and what needs attention next.

Don't get left behind...

In the News

Google Search Central · June 2026
Google asserts its own documentation as the canonical source for SEO, AEO, and GEO - drawing a clear line between data-driven structured markup and unverifiable third-party claims.
Google I/O · May 2026
Prompt-based search, AI Overviews as default, and autonomous booking agents - all consuming structured entity data that PresenceGraph is built to provide at scale.
Search Engine Journal · June 2026
Industry analysis: Google's strongest-ever assertion of primacy over search optimisation advice - reinforcing the value of first-party structured data infrastructure.